Rolls-Royce Motor Cars has opened its fifth Private Office in Seoul, South Korea.
It joins the existing locations in Dubai, Shanghai, and New York and the ‘original’ Private Office at the Rolls-Royce home at Goodwood.
The international network of Private Offices enables the marque to engage more closely with clients worldwide, bringing the Rolls-Royce experience closer to their own homes.
As the global trend for highly personal and emotionally resonant luxury experiences continues, Rolls-Royce clientele are becoming increasingly ambitious about creating personally meaningful Bespoke motor cars.
Private Offices provide the platform to bring these visions to life, complementing the traditional dealership experience.
“Following significant demand for Bespoke commissions, Private Office Seoul will offer our valued clients in the Asia Pacific region an opportunity to work directly with a Rolls-Royce designer, enhancing their experience whilst also complementing and supporting our dealer partners,” Rolls-Royce Motor Cars chief executive Chris Brownridge says.
“We are now bringing Goodwood closer to our clients in this region, and we look forward to welcoming them to this new creative outpost. Our Private Office clients will embark on an extraordinary journey with us as we bring their dreams and ideas to life by creating their uniquely personal Rolls-Royce,” he says.
As one of Rolls-Royce’s fast-growing markets, the Asia Pacific region has significantly increased Bespoke creativity over the past years. The opening of Private Office Seoul is a response to this growing demand, and it will further elevate the value of each commission in this region, aligning with the marque’s focus on unique creation.
It also allows the brand to become even closer to its regional clients, providing the global Rolls-Royce design team with insights into trends and client preferences in the Asia Pacific markets.
Private Office Seoul, available by appointment, is located in the heart of the Jamsil area, where heritage and innovation meet amongst iconic buildings. The studio’s serene atmosphere and inspirational elements drawn from local culture provide the setting to inspire creativity and collaboration between clients and the Bespoke designer and client experience manager.
The Private Office experts work closely with each client through in-depth conversations to understand their wishes. This collaborative process empowers clients to shape their one-of-a-kind Rolls-Royce commission, which reflects their tastes and aspirations.
Once the initial design is agreed upon, the client will continue to follow the commission’s progress and communicate directly with the artisans in Goodwood, who are entrusted to transform their vision into a Bespoke Rolls-Royce motor car.
In addition, Private Office Seoul also gives clients access to Rolls-Royce’s exclusive Private Collection. The curated and limited edition motor cars are crafted around a theme and designed to inspire customers by showcasing the artistry of the Bespoke Collective.
Rolls-Royce Motor Cars says that Seoul and the four other dedicated Private Office facilities demonstrate the marque’s dedication to delivering exceptional client experiences worldwide.
