Subaru Australia is ushering in a new era of customer experience and retail innovation with the grand opening of Melbourne City Subaru.
The brand-new dealership is located in Port Melbourne, Victoria.
Subaru Corporation president Atsushi Osaki officially opened the facility on November 27. This milestone marks Subaru Corporation’s commitment to reshaping how customers interact with the brand in an increasingly digital world.
Designed with the future of automotive retail in mind, Melbourne City Subaru introduces a modern showroom that seamlessly blends physical and digital experiences. This helps ensure that visitors can engage with the brand in a way that suits their preferences.
This omnichannel approach reflects Subaru’s forward-thinking vision for the future of automotive retail, making it more transparent and accessible for consumers to research, configure, and purchase their vehicles on their terms.
“We are excited to share this new retail format, which provides a welcoming environment for people to come and explore everything Subaru,” Subaru Australia general manager Scott Lawrence says.
“Melbourne City Subaru is where technology and customer care converge, helping ensure that Subaru’s renowned values of quality, trust and innovation are accessible to customers wherever they are – whether in their living room or on the showroom floor.
We are incredibly excited to open the doors of this cutting-edge new facility and share it with our customers,” he says.
Located on Salmon Street in the heart of Port Melbourne, the new facility is complemented by the recently opened all-new service department, which is only one block away on Ingles Street.
Subaru Australia says these new facilities reflect its commitment to providing a welcoming, innovative, elevated experience throughout the ownership journey.
