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Ford Motor Company appoints Willing as head of design

by Robert Barry
August 28, 2024
in Industry News, Featured
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The Ford Motor Company has appointed Australian Todd Willing as its new head of design, effective August 27, 2024.

Willing has worked for the Ford Motor Company since 2003 and will now lead the design for Ford and Lincoln brand vehicles worldwide. He replaced Anthony Lo, who departed the brand in May.

Willing was previously was the global design director for Ford Model E. 

His automotive journey began in high school when he participated in a work experience program offered by Ford’s Australian Design Studio. He then earned a bachelor’s degree in industrial design from Monash University in Australia. 

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During his 21 years of service, Willing has played a pivotal role in shaping many Ford vehicles, working on products destined for markets worldwide. He has had assignments in Japan, Germany, England and the U.S., and he led the Ford Asia-Pacific design studio in Melbourne, Australia. 

He was part of the design teams behind vehicles, including the 2007 Ford Mondeo, 2009 Ford Fiesta, and 2010 Ford Focus, and was the exterior chief designer on the 2017 Ford GT. 

While serving as global design director for Ford Trucks and SUVs, Willing led teams responsible for the F-150, Super Duty, Ranger, Bronco, Maverick, Explorer and Expedition vehicle lines.

He is based in southeastern Michigan, where he lives with his wife and three children. 

Tags: Ford Motor CompanyTodd Willing
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Robert Barry

Robert Barry has been reporting on the Australasian automotive and transport sector since June 2003. A member of the New Zealand Motoring Writers Guild since 2005, Robert has also previously held the positions of secretary, vice-president and president. His work has appeared in newspapers, magazines, and on the web. He holds a Class 2 and a Class 4 heavy transport licence and knows his way around a manual transmission.

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