Autotalk Australia
No Result
View All Result
  • News
  • Columns
    • Gavin Cox
  • Statistics
  • Job Opportunities
  • Contact Us
SUBSCRIBE
  • News
  • Columns
    • Gavin Cox
  • Statistics
  • Job Opportunities
  • Contact Us
Autotalk Australia
No Result
View All Result
Autotalk Australia
No Result
View All Result

Honda co-founder’s endowment commemorated 50 years later

by Robert Barry
August 28, 2024
in Industry News
0
ShareShareShareShare

The International Association of Traffic and Safety Sciences (IATSS) will hold an event on September 19, 2024, at Toranomon Hills Forum in Minato-ku, Tokyo, Japan, to commemorate its 50th anniversary of foundation.  

The IATSS was established on September 17, 1974, with an endowment from Soichiro Honda and Takeo Fujisawa, the co-founders of Honda Motor Co., Ltd. (Honda), to fulfil their desire to “contribute to the realisation of the ideal mobility society.”

In the 1970s, motorisation made rapid progress in Japan. While offering benefits to people’s daily lives, such rapid growth also caused problems such as traffic congestion, traffic pollution, and traffic collisions, with more than 10,000 fatalities annually in Japan. 

Honda Motor Company co-founders, L-R: Soichiro Honda and Takeo Fujisawa

In 1970, Honda became the first among manufacturers to establish a Driving Safety Promotion Centre, an internal division to promote traffic safety, which applied thoughts to traffic and safety issues from the perspective of everyone sharing the road and conducted various hands-on activities to promote traffic safety, including instructor training, safe driving/riding education and various safety awareness campaigns. 

You might also like

Ram Trucks Australia builds last Hemi V8

Applied EV introduces AV logistics vehicle Blanc Robot with Suzuki body

Geely Auto appoints Havas Host, Dentsu and Merkle as agency partners

However, traffic collisions and many other traffic-related issues are caused by a complex interplay of human, mechanical and environmental factors. Therefore, there was a limit to what Honda could do alone.

From experience amassed through the Driving Safety Promotion Center activities, it became clear that new scientific research organically linking a wide range of expertise was necessary to solve traffic-related issues. 

The IATSS was established to conduct unrestricted discussion and research on various challenges facing mobility, including traffic safety, and present results back to society. The IATTS comprises experts, critics, and journalists in different fields, including transportation engineering and other fields spanning the humanities and science disciplines. 

It has also made progress in different research areas related to mobility. By communicating and sharing its research achievements with society, IATSS has been making significant contributions to solving multiple issues.

The IATSS has been conducting research and other hands-on activities in Japan and developing countries in Asia, which are experiencing severe traffic-related issues. 

IATSS has been leading the way with a “co-creation” approach in its activities. This approach involves collaboration between IATSS and local organisations to develop solutions for traffic-related issues in developing countries. The knowledge gained from these activities is then used to influence transportation and mobility policies in Japan, creating a unique and effective feedback loop.

In 1983, Soichiro Honda and Malaysian Prime Minister Mahathir bin Mohamad attended the IATTS international symposium in Malaysia. 

Sharing Prime Minister Mahathir’s theory that “the source of future development of ASEAN countries lies in human resource development,” Soichiro Honda, together with Takeo Fujisawa, donated personal funds to establish the IATSS Forum in 1985 a training program for the next generation of leaders who would shape the future of Asian countries.

The IATSS Forum participants undergo an intensive eight-week program that includes experiential learning and real-world, hands-on training. 

During the past 39 years, 1143 participants from 10 countries, including ASEAN and India, have completed the program. These participants have gone on to make significant contributions to the development of their respective countries, showcasing the program’s success.

Tags: IATSSSoichiro HondaTakeo Fujisawa
Previous Post

Mazda Australia rekindles Zoom-Zoom brand mantra

Next Post

Ford Motor Company appoints Willing as head of design

Robert Barry

Robert Barry has been reporting on the Australasian automotive and transport sector since June 2003. A member of the New Zealand Motoring Writers Guild since 2005, Robert has also previously held the positions of secretary, vice-president and president. His work has appeared in newspapers, magazines, and on the web. He holds a Class 2 and a Class 4 heavy transport licence and knows his way around a manual transmission.

Related Posts

Ram Trucks Australia builds last Hemi V8

Ram Trucks Australia builds last Hemi V8

December 10, 2024

The final Ram 1500 pick-up in Australia powered by the Hemi V8 has rolled off the Melbourne production line ahead...

Applied EV introduces AV logistics vehicle Blanc Robot with Suzuki body

Applied EV introduces AV logistics vehicle Blanc Robot with Suzuki body

December 10, 2024

Australian-headquartered Applied EV says its sixth generation Blanc Robot autonomous vehicle (AV) will be ready for deployment with strategic partners...

Geely Auto appoints Havas Host, Dentsu and Merkle as agency partners

Geely Auto appoints Havas Host, Dentsu and Merkle as agency partners

December 9, 2024

Geely Auto is gearing up for its Australian debut, launching marketing initiatives tailored to local consumers to establish a strong...

Splend acquires debt facility to expand EV in Australia and the UK

Splend acquires debt facility to expand EV in Australia and the UK

December 9, 2024

Rideshare fleet operator Splend has secured a more than $300 million senior debt facility from Macquarie Specialised and Asset Finance...

Next Post
Ford Motor Company appoints Willing as head of design

Ford Motor Company appoints Willing as head of design

Please login to join discussion

Tags

AAAA AADA Ampol ancap ANCAP Safety BMW Group Australia Carla Hoorweg carsales Cox Automotive Australia DIESELtalk E-Scooter Electric Vehicle Council EVtalk FCAI ford Ford Australia Ford Ranger Geoff Gwilym Honda Australia hydrogen hyundai Industry News Isuzu Australia Limited James Voortman Lexus Australia magazine mercedes mercedes-benz MG Motor Australia MTAA MTA NSW MTA Queensland news Polestar Sean Hanley Stuart Charity Subaru Australia Sydney Tesla Tony Weber toyota toyota australia Tritium vacc Volkswagen Group Australia
  • News
  • Columns
  • Statistics
  • Job Opportunities
  • Contact Us

© 2021 AUTOTALK.COM.AU

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • News
  • Columns
    • Gavin Cox
  • Statistics
  • Job Opportunities
  • Contact Us

© 2021 AUTOTALK.COM.AU