Cox Automotive Australia (CAA) has launched a new and improved website platform called Radius, offering OEMs, franchisees and used car dealers a secure and conversion-focused showcase for their business.
The Radius rebrand builds on CAA’s experience making and supporting websites for automotive businesses, with a rebuilt platform and a redesigned user experience using the latest technologies, functional across devices.
CAA’s developers reimagined all aspects of the existing website product based on extensive market research and customer surveys in Australia, the United States and Europe, thereby leveraging the international Cox brand.
As customers seek more joined-up and simpler journeys, going from digital to physical and back again on their path to purchase, dealers and other automotive businesses must keep ahead of the curve with the cleanest landing pages and latest integrations.
Radius websites offer improved inventory visibility via fast and accurate search result pages, improved inventory visibility, images and video display, and connected lead generation tools such as Trade-In Offer, Finance Enquiry, Credit Score and Test Drives.
Radius sites improve customers’ user experience, and they also offer improved analytics and reporting features behind the scenes, thanks to their integration with LeadDriver, a CAA lead management system platform launched earlier this year.
Radius is the hub where CAA’s myriad digital and data solutions converge, creating a smooth and connected path to purchase.
CAA prioritises data security across all its products, including Radius, which offers layers of inbuilt protection with input from the US parent company. Safety is only growing in prominence. Specific security features in Radius include regular enforced password updates, encryption protocols, role-based data access controls, constant monitoring, automated backups, and ongoing vulnerability assessments.
