The Toyota RAV4 has achieved its highest monthly sales in the model’s 30-year history, making it Australia’s best-selling vehicle for August.
It is the third time the RAV4 has been Australia’s best-selling vehicle this year and the fifth time overall.
In August, 6712 of the Toyota mid-size SUVs were delivered to customers, of which almost 95% were hybrids.
The August RAV4 total was dominated by the sale of 6342 hybrids—a tally that would have enabled those variants to top the sales chart in their own right.
The RAV4 was the most significant contributor to Toyota’s market-leading August total of 21,490 vehicles, translating into a market share of 21.9%.
August was RAV4’s sixth consecutive monthly record, and it was the first time the model exceeded 6000 sales in a month. The previous record of 5933 deliveries was set in July this year.
The only Toyota vehicle with a higher monthly total is Hilux, which had 7582 vehicles in June 2022.
Over half (55.5%) of Toyota’s August total, or 11,931 vehicles, were equipped with hybrid-electric powertrains.
August was the third time in four months that Toyota’s hybrid deliveries topped 10,000.
It was also the third time in four months that more than half of Toyota’s sales were hybrids.
Toyota has sold 81,378 hybrids this year, representing 49.2% of the company’s total deliveries.
Toyota has posted more than 20,000 sales in the past five months, lifting its eight-month total to 165,496 vehicles – an average exceeding 20,000 deliveries a month.
The eight-month total is 31,749 vehicles, or 23.7% higher than the 133,747 vehicles retailed in the same period last year.
Toyota Australia spokesperson Sean Hanley says the sales results provide further evidence of the enduring appeal of hybrid technology in the Australian market.
“Right vehicle. Right place. Right time,” Hanley says.
