Ferrari is opening the doors of its six showrooms throughout Australia and inviting the general public into the world of Ferrari for Passion Day on November 25, 2023.
Inaugurated in 2017 to coincide with the brand’s 70th birthday celebrations, Passion Day took place annually in 2018 and 2019 before a hiatus.
The initiative aims to nurture the connection between the Italian marque and its fans, and celebrate all things Ferrari. The events are complimentary and the invitation is extended to all.
Passion Day places the focus on Ferrari enthusiasts of all ages, bringing them together to sample Ferrari stile di vita and provide an up-close look at the Italian excellence that makes the world dream.
Displays of exceptional Ferrari vehicles will connect guests with Ferrari’s 76 years of history. Models from the current range, such as the Ferrari 296 GTB and GTS and the Ferrari Roma, will sit beside past icons and highly exclusive limited series cars rarely seen in public.
Each showroom will provide a unique experience with different models on show. Ferrari specialists will also be on hand to offer their expert insights into the innovation and craftsmanship of the world’s preeminent luxury sports car manufacturer.
An assortment of Italian food favourites can be expected to deliver flavours for all to enjoy. Further attractions specific to each dealership await the whole family, including activities for children.
“It is a pleasure to bring back Ferrari Passion Day in 2023 for our fans throughout Australasia. Our community is important, and following the success of Universo Ferrari Sydney in 2022 we want to continue building an annual tradition with the return of Passion Day,” Ferrari Australasia president Jan Hendrik Voss says.
“Ferrari fans around the world give us fantastic support, and Passion Day is a way for us to give something back to our local Ferraristi with arrays of classic and modern Ferraris and fun for the whole family. Our team members from across the dealer network are looking forward to sharing our world with the fans, so we encourage everyone to come and join in,” he says.
Passion Day Hours November 25, 2023
- Ferrari Sydney, 862/874 Elizabeth St Waterloo, 9am to 5pm
- Ferrari Richmond, 430 Swan St Richmond, 10am to 2pm
- Ferrari Brisbane, 26 Reddacliff St Newstead, 10am to 4pm
- Ferrari Gold Coast, 80 High St Southport, 10am to 2pm
- Ferrari Adelaide, 21 West Terrace Adelaide, 10am to 2pm
- Barbagallo Ferrari, 362 Scarborough Beach Rd Osborne Park, 9am to 1pm
