Sydney will be Australia’s first Cadillac Experience Centre with work starting at the Rosebery Engine Yards precinct.
The 841 square-metre centre features heritage-listed surrounds, modern architecture, and state-of-the-art showroom and service facilities.
Plans for Melbourne and Auckland centres are underway, with further details to be confirmed soon.
The Cadillac Experience Centre occupies an open-plan space in the newly developed Rosebery Engine Yards retail and lifestyle precinct.
It will include a dozen branded parking bays (five secured/garaged and seven external), three secured undercover servicing bays, and multiple delivery bays, alongside technician service facilities.
“It feels natural to bring Australia’s first Cadillac Experience Centre to such a contemporary, open, and authentic space,” says GM Australia and New Zealand managing director Jess Bala.
“Rosebery Engine Yards has a rich heritage which arms it for the future, with no shortage of simultaneous buzz about what’s coming next – that sounds familiar to me.”
The Cadillac Experience Centre was crafted in partnership with local design and architecture practice Gensler. The award-winning global firm was also responsible for designing Cadillac’s first European showroom – a future-facing space in Zurich, Switzerland.
“Even the most iconic brands need to speak with their customers in open, inviting, and thoughtfully physical crafted spaces,” says Tom Owens of Gensler’s Sydney office. “That’s what we’ve delivered alongside Cadillac at Rosebery, offering a window into the next generation of luxury and electric driving in Sydney’s most transformative new creative hub,” he says.
“Both the Cadillac brand and the Australia design aesthetic have a strong affinity for bold and cutting-edge designs, so we saw a fantastic opportunity to blend the two together seamlessly.”
Flanked by luxury brands such as LUNE Croissanterie, Rebecca Vallance, MJ Bale, Oroton, Zimmermann, Gelato Messina, and Camilla & Marc, Cadillac is the only automaker on the Rosebery Engine Yards development.
The American marque has an array of next-generation models arriving soon in Australia, headlined by the electric Cadillac Lyriq luxury SUV being built in right-hand drive at Cadillac’s Tennessee factory.
General Motors is represented in Australia and New Zealand by GM ANZ, an entity which features business units including GM Specialty Vehicles, Cadillac, Chevrolet Racing, ACDelco, GM Trade Parts, Holden Certified Service and Holden Heritage.
GM ANZ is at Turner Street, Port Melbourne.
