A light grey Amarok Style V6 has driven into history, becoming the 100,000th unit of Volkswagen’s ute to sell in Australia, the primary global market for the dual cab.
On November 12, Pickerings Auto Group of Townsville, Queensland, handed over the keys to the figure-making Style V6 to a returning customer, Peta Wilson.
In recognition of the occasion, Volkswagen contributed free of charge to Wilson’s choice of accessories in roof bars, a rooftop tent, a bonnet protector, a snorkel, a dual battery system, and a smart power outlet. This represented a combined value of almost $9000.
The Amarok, now in its second generation, was introduced to Australia in 2010. In 2017, it became the first mass-production ute equipped with a V6 turbo diesel. This and superior handling helped the Rok set a benchmark for performance and dynamics.
Australia became the home of the Amarok V6, which outsells the original and more affordable four-cylinder types by as much as nine to one. Typically, Amarok customers favour the higher-end versions, but the Style V6 has found the most homes in this generation.
“This is a milestone achievement for our Australian sales champion,” Volkswagen Commercial Vehicles director Ryan Davies said.
“The new generation Amarok was designed and engineered with Australian conditions as the foremost consideration.
“The design team spent several years in this country to understand requirements better. While sales reflect that the newer truck has ‘picked up’ where the previous one left off, we have even greater ambitions for this pillar of Volkswagen’s Australian business.”
The next chapter of the Amarok’s Australian story will be the 10 Deserts edition, a tribute to last month’s Guinness World Record-setting feat in which an Amarok traversed Australia’s ten deserts in an extraordinary six days and 17 hours.
Leaving Maree, South Australia, the accessorised Amarok V6 Style was driven across the Tirari, Strzelecki, Sturt Stony, Simpson, Pedirka, Great Victoria, Gibson, Great Sandy, Little Sandy, and Tanami deserts, arriving in Alice Springs 6,241km later.
The Amarok 10 Deserts Limited Edition, available in the second quarter of 2025, is based on the Amarok Life model grade. It will consist of about 300 units.
“We had long known that the Amarok would clock up six figures this year,” Davies said.
“Showing how singularly well suited Amarok is to the toughest conditions on this continent is our way of celebrating this success.”
