Toyota Australia has announced its latest partnership with children’s entertainment group The Wiggles.
Toyota also presented The Wiggles with a brand-new, custom-made Big Red Ute stage car developed by the Product, Planning, and Development department.
Michael Mills, Toyota Design Australia’s Senior Designer of Product Planning and Development, said the design team has worked tirelessly to bring this colourful concept to life.
“We were thrilled when we were approached to design and develop the Big Red Ute stage car, and the team wanted to ensure every detail of the vehicle captured The Wiggles’ fun and vibrant spirit.”
“From the initial creative ideation process to the final, functional model build, every step has been an adventure filled with fun and excitement.”
“We hope the Big Red Ute brings as much joy to fans as it did to us during its creation”. Mills said.
The Big Red Ute stage car is an addition to the official roadworthy Big Red Ute vehicles, Buute and Toott, announced in October and took to the stage at The Wiggles Melbourne Concert on December 7.
The stage car will continue touring with the group across Australia and worldwide.
Following the recent release of The Wiggle’s new song, Big Red Ute – a fresh country tune with nostalgic ties to the classic Big Red Car – Toyota collaborated with The Wiggles, combining the Toyota Hilux with a lively country-rock-infused anthem.
Toyota Australia Chief Marketing Officer Vin Naidoo said the partnership between Toyota and The Wiggles will bring the two brands together for all to enjoy.
“Toyota is excited to partner with such an iconic Australian children’s music group and develop a new set of Big Red Ute wheels for their upcoming tour across Australia.”
“The development of the stage car was the first for Toyota and was a fun concept for the band to bring to life. It’s not every day the team develops a vehicle with a bubble machine and LED eye headlights as its main features.” Naidoo said.
The Big Red Ute stage car exterior design is based on a Toyota FJ Cruiser.
The vehicle has a bubble machine and LED screen headlights programmed as eyes, providing the band with a wiggly stage entrance.
Blue Wiggle Anthony Field said he was excited to see this new iteration of their stage car come to life.
“Thanks to Toyota, this new addition is packed with fun, moveable gadgets and gizmos and will fuel excitement for Wiggles fans for years to come. Buckle up – it will be a Wiggly ride,” Field says.
The partnership announcement is timed ahead of The Wiggles driving the roadworthy Big Red Utes, Buute and Toott to Tamworth, Australia’s Country Music Capital.
The Wiggles will perform at the 2025 Toyota Tamworth Country Music Festival – of which Toyota has been a partner for more than 30 years – where they will perform in two special shows on January 21 at the AELEC (Australian Equine and Livestock Events Centre), a venue known for hosting rodeos and quarter horse events.
