In today’s digital age, automotive dealerships face the challenge of making their online presence a compliance necessity and a powerful tool for generating leads and driving sales.
Cox Automotive’s new website platform, Radius, is set to transform dealer websites into dynamic sales engines.
Dealers’ perceptions of their websites vary significantly. Some view them merely as mandatory elements required by franchise agreements, investing minimal time and resources. Others see the potential for these websites to generate enquiries and drive traffic into their sales funnels.
However, many dealers need help to generate desired leads from their websites.
Radius stands out by addressing these challenges head-on. Unlike traditional automotive websites, which are heavy on information and features but light on calls to action, Radius is designed to engage visitors at every touchpoint. The new platform ensures that every mouse scroll prompts car shoppers to take an action that can go into the sales funnel.
Maximising conversion opportunities
One of the advantages of Radius is its connected digital retailing solutions, which include tools such as Trade-in Valuation, Finance Enquiry, Finance Score, and Book a Test Drive.
Unlike many websites, Radius integrates these tools to enhance the customer journey from initial enquiry to final purchase. This integration ensures dealers maximise lead generation and conversion opportunities by continuously presenting visitors with chances to interact and move further down the sales funnel, transforming passive visitors into active leads.
Return on investment
While some dealers may prioritise cost-saving, Radius offers value for money. It includes the tools and functionality needed to improve conversion rates so the dealer is making more money, not just cutting costs. Radius is designed to deliver a high ROI by significantly boosting lead generation and conversion rates. By turning more visitors into enquiries, dealers can expect a substantial increase in sales opportunities.
The website intends to create a far higher percentage conversion from visitors to enquiries than historically has been the case, presenting a real opportunity to make money, not just save it.
The Radius website platform was designed for dealers. It’s all about ensuring that used car dealers, franchises, and OEMs give themselves the best opportunity to take anyone on their website and encourage them to interact to increase their chances of converting visitors into leads and sales. The connected digital retailing tools, speed, and online security in Cox Automotive’s new automotive website platform allow dealers to do that.
Radius Masterclass – October 17, 2024
Cox Automotive lead product manager Callum Coe and product manager Hobey Bennett are inviting dealers to an online Masterclass for the Radius platform on October 17 at 1 pm AEST.
Coe and Bennett will share the international and Australian research that has shaped the approach to frictionless conversion, the importance of seamlessly connecting digital retailing tools, the science behind speed, and how a Radius website can sit at the heart of a modern digital and physical retailing approach.
The experts will showcase via a live demo the following insights:
- Research-backed features are needed to increase conversions on a website.
- What connected retailing tools work to help visitors take the next step
- How Radius offers conversion opportunities at every touchpoint and seamless LeadDriver integration.
The Masterclass will benefit sales managers, dealer principals, and marketing professionals eager to learn how the new Radius website platform can accelerate conversions with a fast and secure website prioritising online security. You can register here.
