Porsche says global deliveries remained stable in the first quarter of 2024, delivering 77,640 vehicles to customers.
This figure represents a decline of 4% from the previous year.
At 28,025 units, the Porsche Cayenne recorded the most deliveries in the first quarter (up 20%).
Porsche AG sales and marketing executive board member Detlev von Platen says the brand is launching a new product offensive in 2024 with all-new all-electric Macan, the new Panamera, the new Taycan and the new 911.
He says first-quarter deliveries remained stable despite delays due to regulatory requirements in North America and the challenging market situation in China.
Growth in Europe and overseas regions
In Europe (excluding Germany), Porsche delivered 20,044 cars in the first quarter, an increase of 9% over the same period the previous year. In the company’s home market of Germany, the number of vehicles delivered rose by 37%. In total, 11,274 units were delivered to customers.
Porsche delivered 16,340 vehicles in China from January to March, a 24% decrease. Key reasons for this are the focus on value-oriented sales, the continued tense economic situation in the Chinese market and an equivalent solid period in the previous year due to initial post-COVID catch-up effects.
In North America, Porsche delivered 15,087 vehicles to customers, which means a 23% decrease. A customs-related delay in the shipping of some models mainly explains the decline.
In the overseas and emerging markets, 14,895 cars were delivered to customers, representing an increase of 14%.
Significant demand for the all-electric Macan
The Porsche Macan was delivered to 20,576 customers. This represents a 14% decrease attributable to a disproportionately strong period in the previous year.
However, many orders have been received for the new all-electric generation of the SUV. The first vehicles will be handed over to customers in the second half of the year.
The 911 is still popular with customers: 12,892 were sold worldwide (up 17%).
The Panamera was delivered to 6,139 customers (down 28%). The decrease is related to the current model change.
The same applies to the Taycan. Shortly before the end of the product cycle, 4,236 customers took delivery of the all-electric sports car in the first quarter (down 54%).
The recently presented new model versions have been extensively updated and have more performance, range, faster acceleration, and shorter charging times. The first deliveries to customers will start in April.
The 718 Boxster and 718 Cayman models posted 5,772 deliveries, representing an increase of 20%.
“With our new models, we are bringing the strongest Porsche product portfolio of all time onto the road in 2024. This puts us in an ideal starting position for the coming years,” says von Platen.
“Nevertheless, so many new launches in such a short time are a very complex challenge. Our focus in 2024 continues to be on value-oriented sales,” he says.
