The Motor Traders Association of NSW (MTA NSW) has launched a new trade publication called MTA Magazine, aimed at offering invaluable insights into the automotive sector.
Focusing on a range of industry issues and offering readers a source of advice, insight, debate and automotive lifestyle, it says the new trade publication replaces the former MTA Journal periodical.
MTA NSW has partnered with Primal Storytelling to publish the new magazine.
MTA marketing general manager Matt Connor says he is pleased to see the new MTA Magazine making its way to members and the wider community.
“We’re developing a publication designed to be interesting, educational, and entertaining. Something that everyone in the industry looks forward to seeing in their workshop, dealership, or mailbox,” Connor says.
“With the launch of MTA Magazine, MTA NSW can continue to tackle industry issues, as well as highlighting the work being done in Australia and abroad.”
Both MTA Magazine’s editor and publisher, and founder of PRIMAL Storytelling, Kurt McGuiness, and its creative director, Nicholas Buckland, are veterans of the magazine industry, having both worked on publications such as TopGear Australia, FHM and the NRMA’s Open Road.
McGuiness said he was proud to collaborate with MTA NSW on this project.
“Launching a new publication is a rare opportunity, and MTA Magazine has been a labour of love for our team, and reflects our passion for storytelling,” he says.
The inaugural issue of MTA Magazine is now available, featuring a cover story that delves into the electric revolution, questioning whether the Australian sector is prepared for imminent industry and customer changes.
The next issue is already in production, with an anticipated release in November.
