
Branded Financial Services (BFS) Australia has appointed Liesl Knox to the position of chief executive officer.
Her appointment effective March 1, 2023, follows the strong growth of the company achieved through the team’s commitment.
Avanti Finance is the parent company of BFS and its chief executive Mark Mountcastle says the company is delighted Knox has accepted the role.
“We know she will do an outstanding job as chief executive leading the next phase of growth for Branded Financial Services Australia,” Mountcastle says.
“The Board wanted to ensure we had strong leadership in place to continue to build on platform that the Australian team have already created. Liesl is ideally suited to steer the business for future growth. Moving her family to Sydney reflects her commitment to this business,” he says.
Knox brings more than 25 years’ experience from across the finance industry and has held executive roles that have spanned legal, risk, strategy, planning, operations, and people.
Most recently, Knox was the chief risk officer at Avanti Finance, where she managed legal and regulatory affairs, risk management and compliance. In her new role, she will remain an integral part of the Avanti Finance leadership team., as Branded Financial Services Australia is a wholly-owned subsidiary of Avanti Finance.
As the new BFS chief executive, Knox will be responsible for the overall strategy, growth, and profitability of the company.
She says is excited about the opportunity and looks forward to exploring the potential to better serve introducers and working closely with the current team to achieve the company’s strategic goals.
“I’m thrilled to be given this opportunity to lead Branded Financial Services Australia,” Knox says.
“I believe we have a fantastic team and a strong foundation on which to build. I look forward to working with the team to deliver great outcomes for our clients, our introducers, our people, and our shareholders.”