In October 2024, Isuzu Ute Australia (IUA) celebrated three milestones: over a quarter of a million D-Max and more than a hundred thousand MU-X were sold and delivered locally, marking more than 350,000 sales of Isuzu utes and SUVs since 2008.
The Federal Chamber of Automotive Industries (FCAI) reported that the October 2024 new vehicle sales results brought the annual industry sales to 1,025,621 units.
According to the same report, IUA’s year-to-date results of 41,228 new vehicles sold have earned the brand a top 10, currently tracking 8th overall.
The same report illustrated that utes continue to be Australia’s favourite vehicle, with three of the top four best-selling vehicles being utes. The Isuzu D-Max holds a strong position, ranking fourth overall and third in the 1-tonne segment, with 25,644 deliveries recorded between January and October 2024.
The Isuzu MU-X continues to prove popular, with 15,584 examples of the seven-seat SUV finding homes amongst Australians—eclipsing the previous annual record of 14,139 sold throughout 2023.
IUA managing director Junta Matsui celebrated the accomplishments, citing them as a “testament to the continual evolution of our product, which has earned a place with our valued customers.”
“From our humble beginnings in 2008 to becoming one of the most trusted and capable vehicle brands on the market, over 350,000 Isuzu D-Max and MU-X on Australian roads is proof of how far our vehicles have evolved over the years, earning a place in the lives of hundreds of thousands of Australians who rely on our vehicles every day.”
“We’re proud of what we’ve accomplished this year, and with just two months remaining in 2024, we’re energised by the opportunities ahead,” Matsui says.
IUA and its dealer network, including 165 sites nationwide, are set to maintain momentum into 2025. The brand is trending towards the next milestone of 400,000 accumulated sales.
