Foton International has appointed Inchcape Australia to market its new-energy vehicle (NEV) and internal combustion engine (ICE) utes, vans, and light-duty and medium-duty ICE trucks from the fourth quarter of 2024.
Foton Mobility Distribution Limited, an Australian company that markets Foton Hydrogen and Battery Electric Buses, will continue to market the Foton T5 electric light-duty truck.
Initially, Inchcape will focus on growing the presence of Foton’s light-duty trucks and re-launch the brand’s new generation utes into the Australian market.
Foton vans will be introduced to the local range within the following year. The product pipeline for the Australian market also includes electrified Foton utes and vans.
Inchcape brings established distribution knowledge, local market insights, and digital capabilities to deliver the partnership’s customer experiences.
Foton brings its manufacturing relationship with engine supplier Cummins, transmission supplier ZF, and a partnership with Daimler in designing and producing its flagship Auman medium-duty truck.
“This partnership builds upon the momentum of the strategic acquisitions, joint ventures, and distributorships won by Inchcape across the Asia-Pacific region throughout the past year, further demonstrating Inchcape’s commitment to its Accelerate strategy,” says Inchcape APAC chief executive Ruslan Kinebas.
As Inchcape continues growing its global distribution footprint as the undisputed number one distribution partner of choice, I look forward to welcoming our new distribution partner, Foton, in Australia.”
“The addition of the Foton distributorship enables Inchcape to diversify its portfolio by entering entirely new segments of the Australian market, including utes, vans, and light-duty trucks, and further strengthen our presence in the light commercial vehicle segment,” says Inchcape Australasia chief executive Colin Christie.
“Foton’s partnership with Inchcape will strengthen our presence in the local market,” says Foton International vice president Damon Xu.
“Australia is a core market in Foton’s global strategy, and we will continue to deliver on our expertise in quality-driven development and technological innovation, which has earned Foton leadership in trucks, across the Asia-Pacific and Latin American regions.”
