Polestar is ramping up its retail presence with a new flagship Space in Australia’s biggest city for the arrival of the Polestar 3 and Polestar 4 SUVs.
The new Polestar Space in Artarmon on Sydney’s Lower North Shore opens in September. It will be pivotal in expanding the brand in one of Australia’s most in-demand residential and commercial corridors.
Polestar’s second flagship retail concept is joining Chadstone in Melbourne’s inner-east, which opened in 2022. The Pacific Highway location will cater to St Leonards and Chatswood’s rapidly expanding satellite CBDs and all of Sydney’s North Shore.
Polestar Australia will also relocate its Head Office from North Ryde to the second floor of the new Polestar Sydney Space.
“Locally, the second half of 2024 is shaping up as an incredibly exciting time for Polestar,” says Head of Polestar Australia Scott Maynard.
“We are growing from a one-car to a three-car company, with the spirited Polestar 3 SUV and Polestar 4 SUV Coupé joining the Polestar 2 fastback. In addition, we’re opening a flagship retail space in Sydney, which will expand our retail presence in Australia’s most populous city.”
“To align the timing like this gives Polestar Australia huge momentum and a fantastic platform for growth for the rest of 2024 and beyond,” says Maynard.
The new Polestar Sydney Space follows the design ethos of other Polestar Spaces in Australia and worldwide. It is a new-generation retail concept which seeks to support visitors on their journeys of discovery and understanding.
Polestar Sydney has been styled to reflect Polestar’s brand values and minimalist design philosophy. The Space gives visitors a relaxing environment to learn about and engage with Polestar and its vehicles, with highly-trained Polestar specialists on hand to answer any questions.
Visitors will also be able to take a test drive of the Polestar 2 Fastback, the Polestar 3 SUV and, later this year, the Polestar 4 Coupé directly from the multi-storey Sydney Space, which also has a new vehicle preparation centre on the first floor and basement parking for visitors.
