Cox Automotive Australia (CAA) has unveiled LeadDriver, a smart and connected lead-management solution poised to transform how dealerships engage with customers.
LeadDriver represents a significant leap forward in customer lead management, consolidating leads from various sources into a user-friendly platform, according to CAA.
Whether originating from online inquiries, showroom visits, or other channels, CAA says LeadDriver ensures that no lead slips through the cracks
“Offering real-time monitoring, it provides a detailed view of the customer journey. Simplifying scheduling, the new LMS instantly confirms bookings to enhance the customer experience. Delivering immediate, personalised trade-in valuations, LeadDriver fosters trust whilst your team can track key performance indicators and productivity,” says CAA.
“LeadDriver’s standout feature is its ability to streamline essential tasks such as test drive bookings and vehicle valuations. This functionality saves dealership staff time and enhances their efficiency, empowering them to focus on more strategic tasks and ultimately improving the customer experience,” it says.
Bridge the gap from leads to showroom visits
The innovation lies in LeadDriver’s integration of advanced AI technology. Available with conversational AI, LeadDriver facilitates smarter, more personalised interactions with customers. This not only automates follow-ups but also enables natural language conversations that are highly responsive and intuitive.
“You might not need AI because your CRM already has chat or templated emails. Don’t be mistaken. The AI component in LeadDriver doesn’t just complement your CRM efforts and chat; it turbocharges it,” says CAA.
“While chat works by converting website traffic into leads, LeadDriver’s AI component takes the reins, transforming those leads into showroom visitors. It’s a dynamic force, intelligently guiding shoppers deeper into the sales journey.
“For example, instead of templated emails set up in a CRM being sent to a customer’s inbox, the AI component in LeadDriver will consistently follow up on previous outreach.
“When a lead re-engages, whether late at night or during the day, the AI component of LeadDriver responds instantly, continuing the conversation and securing appointments. This timely response is crucial, especially since nearly half of leads come in after hours.
“Consistent follow-up between 9:00-10:00 p.m. yields better results than reaching out the following day to late-night inquiries. Timing matters and the AI component in LeadDriver has your back,” says CAA.
