Challenging first half year for motorcycle and OHV sales

The Federal Chamber of Automotive Industries says sales of new motorcycles and off-highway vehicles (OHV) have challenged the sector in the first half of 2024.

From January to June 2024, 42,541 motorcycles and OHVs were sold, a decrease of 5.6% compared to 2023.

Yamaha remains the number one-selling brand, followed by Honda, Kawasaki, and KTM.

Road motorcycles represented 39% of total sales, with 16,568 units sold, a 5% decrease from the 2023 figures.

OHVs comprised 16.8% of total sales, with 7155 units sold, representing a 12.2% decrease from the 2023 figures.

Off-road bikes (ORB) accounted for 38.2% of total sales, with 16,248 units, a 3.8% decrease from the 2023 figures.

Scooters accounted for 6% of total sales, with 2,570 units, a decrease of 1.8% compared to 2023.

“The results highlight the economic pressures impacting Australian households, including increases in cost of living and rises in interest rates. We continue to monitor economic conditions and their potential impact on sales across all market segments,” FCAI chief executive Tony Weber says.

“Despite their typically steady performance in recent months, the slight decline in scooter sales suggests that consumers are feeling the pinch more acutely this year.”