In spite of an 8% sales decline in the premium segment for the first of 2024, BMW Group Australia says it continues to lead the market and enjoyed an increase in sales.
From January to June, BMW sold 13,641 vehicles – an increase of 9.1% over its figures compared to the same period last year (12,502 units).
The X SUV range, consisting of nine models, has driven BMW’s growth. 8139 vehicles have been sold, representing almost 60% of the total sales.
The BMW X1 became the best-selling model, with 2255 vehicles sold. More than half of these sales were attributed to the fully electric iX1 (1237 units).
Following the BMW X1, the X3 was the second best-selling model, with 1884 vehicles sold, 29% of which were the iX3 (545 units). The X5 secured the third position with 1604 vehicles sold.
BMW Group Australia has sold 8846 electric vehicles since introducing the first fully electric BMW i3 model in 2014. In the first six months of 2024, Australians purchased 3740 fully electric BMW vehicles, with the iX1 leading the way with 1237 units sold, followed by the i4 with 1177 units sold.
“Our commitment to the Australian market has never been more substantial in our 45 years of business operations,” BMW Group Australia chief executive Wolfgang Buechel says.
“We have an outstanding team that works closely with our independently owned nationwide retail network of 49 dealers who continuously bring BMW’s innovation to life across our entire business chain.
“Success is not only about the exceptional products we get into the market but also about every link in our business chain working together to prioritise our customers’ experience with our brand.
“The outlook for the remainder of the year looks bright as we gear up to build on our successful momentum,” he says.
