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For the first time in 11 years BMW has overtaken Mercedes-Benz by a margin of 1869 units to become the number one luxury vehicle brand in Australia for 2023 with 26,184 vehicles sold across the country, a 15.4% growth from the previous corresponding period.
The BMW brand introduced 11 new models to the market in 2023 with the BMW X1 becoming the most popular with 4644 vehicles sold, followed by the BMW X3 in second place, with 4002 vehicles sold.
Its third most popular vehicle with 3682 vehicles sold was the BMW X5. The BMW X model range accounted for 61.6% of BMW Australia’s total sales.
Additionally, the BMW 3 Series and BMW 1 Series contributed 3147 and 1755 units sales, respectively.
The Mini brand celebrated a record-breaking year in 2023 with 4289 sales – a surge of 42.9% compared to 2022.
The Mini Hatch, including the all-electric Cooper S, claimed the top spot among best-selling models with 2011 vehicles sold. The Mini Countryman secured second place with 1567 vehicles sold. The Mini Cabrio and Mini Clubman also played their part with 390 and 321 vehicles sold, respectively.
Mini’s electric vehicle sales increased by 21%, totalling 551 vehicles, while BMW electric vehicle sales increased by 131%, totalling 2990 vehicles.
The BMW iX1 emerged as the best-selling with 936 vehicles sold, followed by the BMW iX and BMW iX3, with 822 and 772 vehicles sold, respectively.
In 2023, electric vehicles accounted for 11.4% of BMW’s total sales and 12.8% of MINI’s totals sales share.
The BMW Group plans to introduce the BMW iX2 eDrive20 and iX2 xDrive30 in the first quarter of 2024, which will mean it offers six electric vehicle variants priced under $89,332, exempting them from both the luxury car tax (LCT) for fuel efficient vehicles and fringe benefits tax (FBT) for fleet operators.
