Hawaiian-based Servco Pacific Limited will officially acquire the Motorama Group in Queensland from the Woelders family on January 31, 2024.
The Woelders family will continue to operate the Madill Automotive Group on the Sunshine Coast as this does not form part of the transaction.
The Motorama Group’s 18 locations will continue to operate under the Motorama name and will join Servco Australia’s 23 dealerships across the country.
Motorama Group was originally founded by Jan and Anita Woelders in 1960. Their son John then ran the company for 30 years, before passing it on to Mark, as the third-generation managing director in 2007.
The group has sold and serviced vehicles in Southeast Queensland for more than 63 years. It represents automotive brands, including Toyota, Ford, Mitsubishi, Kia, Mazda, Nissan, MG, Jeep and Chery.
Motorama also pioneered large-scale used car retailing in Australia and sells used vehicles through its store, Big Box Cars.
The group generates revenues exceeding $800 million per year and employs over 700 staff across Brisbane; no jobs will be affected by the acquisition.
“We have always been proud of the Motorama Business, from a small Holden car dealership in Beenleigh with five employees to what has become one of Queensland’s largest automotive groups,” Mark Woelders says.
“The decision to sell was right for the family and we feel confident that the company is in great hands with Servco Australia. Servco has a similar ethos to business, which is to look after its employees and customers, key ingredients of our success,” he says.
“We’re thrilled to add the Motorama Group to our family of companies,” Servco Australia managing director Nick Pappas says.
“Our histories, values and goals are well-aligned, and we look forward to driving the business forward with the same record of excellence that customers have come to know,” he says.
Founded in 1919, Servco Pacific Inc. is Hawaii’s largest private company with operations in the mobility and musical instruments businesses.
The company ranks among the top 15 automotive dealer groups in the U.S. with exclusive distributorships of Toyota, Lexus, and Subaru in Hawaii and is the largest Toyota dealer group in Australia.
Servco’s musical instruments businesses include Fender Musical Instruments Corporation, the global maker of Fender, Gretsch, Jackson, Squier, and EVH guitars, basses, and amplifiers, the Fender Play app, and Presonus, a leader in music technology solutions.
Servco is an investor in mobility and music creation, including Hui Car Share, hydrogen-based mobility solutions, and Roland Corporation, manufacturer of electric keyboards, synthesizers, percussion and guitar amplifiers and sound effects.
The company was recognized as a 2023 US Best Managed Company and one of the “Best Places to Work in Hawaii” for 19 consecutive years.
