The electric Volkswagen ID.3 has won the ‘Best of Best’ design award in two categories at the Automotive Brand Contest 2020.
It was among five awards for VW in the automotive design segment, others including the electric concept ID. Space Vizzion and the new Golf.
The title of Best of Best in the Exterior Volume Brand and Interior Volume Brand categories was awarded to the ID.3.
“The ID.3 is expressive, featuring a curved yet simultaneously tight line with coherent interior and exterior,” judges say.
“The ID.3 is an impressive contemporary interpretation of Volkswagen’s typical, enhanced design idiom – it is the long-awaited, young Volkswagen boasting the courage required to spark a new movement.”
VW design head Klaus Bischoff says the ID.3 represents the dawn of a new era of mobility.
“At the same time it heralds the advent of a digital design era in which we aim to virtually create the best possible user experiences across all teams using cutting-edge methods. This recognition from the judging panel shows that we are on the right track.”
The ID. Space Vizzion, the seventh member of the ID. family, won the Concepts category while the eighth-generation Golf launched in late 2019 won the Exterior Volume Brand and Interior Volume Brand sections.
The Automotive Brand Contest was established in 2011.
The German Design Council (Rat für Formgebung), formed by the German parliament Bundestag in 1953, honours outstanding product and communication design and draws attention to the importance of brand and brand design in the automotive industry.
The official awards ceremony is scheduled for Frankfurt later this year.
Meanwhile, VW is reportedly planning to introduce a range of small and affordable EVs for mass market consumers in Europe and Asia based on its MEB EV platform.
