Stellantis has taken the unusual step of issuing a public statement reiterating that it has no intention of selling the Trident brand, and it does not intend to aggregate Maserati with other Italian luxury groups.
It has restated its commitment to Maserati’s future as the unique luxury marque within its 14-brand portfolio.
Stellantis has reaffirmed its commitment to its 14 brands, recalling that each has a ten-year horizon to build a profitable and sustainable business. It recognises that market volatility and temporary situations may cause fluctuations.
It says Maserati is in a transition period towards electrification with its Folgore BEV program: today, the Trident offers GranTurismo and GranCabrio in ICE and BEV versions and Grecale in ICE, mild hybrid, and BEV versions. It confirms that successors of the Quattroporte and Levante are also in preparation.
The statements made in this regard do not find any kind of correspondence in the context of Maserati’s strategy within the long-term strategic plan “Dare Forward 2030” of Stellantis.
It says Maserati’s mission is to write the future of mobility through the best performance in the luxury segment, focusing on its customers’ desires. To achieve its goals, the brand precisely targets a highly specific audience.
Maserati is, therefore, launching a series of initiatives to expand its presence in the global market, strengthen its brand image, and underline the uniqueness of its products. Maserati is facing a major challenge and must remain focused on its objectives in the coming months according to Stellantis.
