Rolls-Royce Motor Cars says it has achieved its highest annual sales yet in 2022, delivering a total of 6021 motor cars, up 8% on 2021, to clients in 50 countries.
This is the first time in the company’s 118-year history that its annual sales have exceeded 6000. Its previous record of 5586 sales was set in 2021.
The value of Bespoke commissions also reached record levels, while demand for all models remains strong, with advance orders secured far into 2023.
In 2022, Rolls-Royce says it achieved sales growth in almost all regions, with particularly strong year-on-year growth seen in the Middle East, Asia-Pacific, the USA and Europe. More importantly, the value of clients’ Bespoke commissions was higher than ever before.
The possibilities for Bespoke personalisation resulted in clients being willing to pay an average of around half a million Euros for their unique Rolls-Royce. Thanks to the high value of Rolls-Royce’s Bespoke offering and the company’s consistent focus on profitability, the marque will make a significant contribution to its principal shareholder.
In January 2023, the company marks the 20th anniversary of the Home of Rolls-Royce at Goodwood. Its transformation – from offering a single model, Phantom, and building just one motor car a day – to record figures is the result of a long-term strategy based on sustainable growth, careful management and planning, and the successful reinvention of the brand.
The USA was once again the marque’s largest overall market as a new generation of younger American entrepreneurs, wealth generators and job creators were drawn to Rolls-Royce for the first time.
Greater China remains of crucial strategic importance to the marque, as its second-largest market globally. Significant success in Shanghai and Beijing, as well as in ‘New Tier One’ cities such as Hangzhou and Shenzhen, supported a balanced sales picture across the region. Ongoing headwinds resulted in a single-digit drop in sales overall, compared with the record result achieved in 2021, however, this could be counterbalanced by increased sales in other regions.
Sales of Rolls-Royce motor cars in Europe reached new heights in 2022, despite the serious geopolitical challenges affecting the region. This included record sales in several individual markets including the UK and Germany.
The Middle East is the marque’s leading region for Bespoke commissions, with many unique creations of extensive and individual personalisation. In 2022, Rolls-Royce opened an invitation-only Private Office in Dubai, the first outside Goodwood, bringing the Home of Rolls-Royce closer to the marque’s local clients. Further Private Offices will be introduced around the world in the coming months and years.
Asia-Pacific plays an important role in Rolls-Royce’s global success, with strong sales growth in 2022. In Japan, a new class of successful entrepreneurs is increasingly investing in Rolls-Royce motor cars, while the highly dynamic market of Korea, has shown significant growth over the last two years, with the potential to become Rolls Royce’s leading market in the region in the near future.
Australasia and South East Asia also saw growth, driven by increasingly younger customers.
Following its debut in October, the pre-order bank for Rolls-Royce Spectre, the world’s first ultra-luxury electric super coupé, has exceeded the company’s ambitious expectations. First client deliveries will take place in the fourth quarter of 2023 – the marque’s first step towards building only fully-electric cars by the end of 2030.
Demand for all current Rolls Royce models remains exceptionally strong, with advance orders secured far into 2023.
In 2022 the Cullinan consolidated its position as the most in-demand Rolls-Royce, while the Ghost was the marque’s best-selling model in the Asia-Pacific region. Black Badge, Rolls Royce’s more rebellious alter ego, has witnessed extraordinary growth.
Rolls-Royce Motor Cars says it is making a vital contribution to the local and wider UK economies. With more 150 new jobs created during 2022, there more than 2500 people, representing more than 50 nationalities employed at the Home of Rolls-Royce at Goodwood.
The marque’s headquarters is a nationally important centre for training and developing highly skilled craftspeople, engineers and creatives. Rolls-Royce also supports more than 100 apprentices and graduate trainees, plus a similar number of internships every year.
