Porsche Cars Australia introduced the electric Macan to Sydney via a computer-generated stunt and two innovative videos.
The sports car brand’s new e- Macan was unveiled to Australia in a footage showcase that saw the electric SUV delivered to a Sydney Harbour-side location beneath a floating balloon.
The video quickly became a popular hit thanks to the unexpected imagery that left Porsche fans wondering if the footage was real or a sophisticated digital creation.
The stunt, which captivated the imaginations of automotive enthusiasts and tech aficionados, featured the new electric Porsche Macan brought to life through advanced digital content using state-of-the-art visual effects, creating a digital version of the new Macan so realistic it left viewers scratching their heads.
Porsche Cars Australia used Australian creative agency 10 Feet Tall and technical production studio Alt.vfx, to create the futuristic and highly convincing launch footage with computer generated technology.
The unveiling was built on creating a surprising moment that would cause audiences to do a double take, wondering whether the stunt was reality or fiction.
Initial footage had to be captured in real-time at Sydney Harbour in a manner that allowed for accurate 3D space tracking and rotoscoping in the digital world.
3D elements of the new electric Macan were then created with a focus on the vehicle’s exterior to ensure seamless integration into the final footage, requiring precise matching of lighting, shadows, reflections, and the physical space to ensure realism.
The final step involved meticulously retouching each frame to eliminate discrepancies that might reveal the digital nature of the helium air balloon depicted in the video, says Porsche.
After the initial stunt, Porsche also shared a second stunt video on social media that celebrates personalisation options available to customers with the new electric Macan.
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