Polestar has opened its first Australian retail location at Chadstone Shopping Centre in Melbourne – just in time for the festive season.
It says the Polestar Melbourne Space features minimalist design synonymous with the brand worldwide and has been designed to supplement the brands digital-first retail model.
Visitors to the new Space will be able to either explore at their own pace or engage with Polestar specialists for information on the Polestar 2 and electric vehicle ownership.
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From February 2023, guests will also be able to take a test drive or arrange collection of their new vehicle from the centre in addition to Polestar’s current test drive and handover location in Port Melbourne.
“We are delighted to open Australia’s first Polestar Melbourne Space at Chadstone Shopping Centre,” Polestar Australia managing director Samantha Johnson says.
“We welcome the opportunity to share our new home with customers and visitors interested to learn more about electric vehicle ownership, especially in Australia where demand for electric vehicles is particularly high at the moment.
“Polestar is excited to be part of Australia’s move to a more sustainable, electric future with its first retail Space in Melbourne, and looks forward to the concept extending to other locations in due course,” she says.
The Space concept has been designed to supplement the brand’s digital-first retail model. The minimalistic, monochrome interiors in each Space provide customers with a calm and thoughtful environment to experience Polestar’s product portfolio and connect with the brand.
The Polestar 2 is the first fully electric model from Polestar and is available in 27 markets worldwide. The model range includes three variants with a combination of long- and standard range batteries, and dual- and single-motor powertrains with as much as 350 kW and 680 Nm, priced from $63,900.
