A Polestar referral program has launched in Europe (including the United Kingdom), South Korea and North America which applies to all new vehicle purchase methods.
Ascending reward tiers include Polestar merchandise, charging credits, a real design sketch (rather than a non-fungible token or NFT), and a Google Nest bundle.
Polestar Australia says it’s considering a similar referral program to the one announced globally.
Existing customers are now able to generate a unique referral code within their Polestar account, which can then be linked to a new customer’s account before placing an order.
Upon successful purchase, the new customer will receive either charging credits for a local public charging supplier to the value of 100 euros (Europe and South Korea) or a Google bundle including a Google Nest Hub and Nest Mini (US).
“The greatest advocates of EV adoption are our customers,” says Polestar chief executive Thomas Ingenlath.
“They are the foundation of the Polestar community, becoming brand ambassadors with great enthusiasm. We deeply value their ongoing commitment to the brand and want to reward them in creative ways.”
Ingenlath adds: “The original design sketch idea is really special, each one being drawn on paper by one of our artful Polestar designers.
“We are being thoughtful about this – we could easily take the popular NFT route and make bespoke digital artworks, but will wait until there is a real, environmentally-friendly benefit to using NFTs.
“Given their questionable sustainability credentials and our desire to make each sketch something tangible that might be mounted in a special place, we intend to deliver real sketches instead.”
