Former Honda Australia executive Justin Lacy joined Peugeot Citroen Australia as its new PR manager on June 17.
Reporting to Inchcape Australasia’s head of communications, Chloe Fraser, Lacy will oversee the brand’s communications strategy and media relations.
Lacy has 20 years of diverse experience in the automotive industry, in various roles across product management, brand management, corporate communications, public relations, data analysis and motoring media.
His background has equipped him with a comprehensive skillset and an in-depth understanding of the Australian automotive landscape, says Peugeot Citroen Australia.
As Honda Australia’s PR manager, Lacy honed his expertise in navigating the intricacies of the automotive industry and the media environment. Before this, he held multiple communications and public relations management positions, further solidifying his credentials.
“We are thrilled to welcome Justin to our team. His vast experience, proven track record in the automotive industry and passion for crafting compelling communications will prove invaluable as we continue to expand our presence and enhance our brand storytelling in the Australian market,” Peugeot Citroen Australia general manager David Owen says.
“We are confident that Justin will play a key role in driving our communications efforts forward.”
