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Toyota Motor Corporation Australia has appointed former Lexus Australia executive Vin Naidoo as its new chief marketing officer.
Naidoo has worked with the Toyota brand for more than 20 years, and takes up the new role after a two-year international assignment as general manager of sales and marketing operations with Toyota Motor Asia-Pacific, based in Singapore.
He says it is a pivotal time to return to Toyota Australia, which has just completed its 25th year as the country’s best-selling automotive brand.
“My focus – and that of my team – will be to articulate Toyota’s vision as a mobility company, connecting everyone with the freedom to move and be moved,” Naidoo says.
“This will require even deeper collaboration across all parts of our business as we navigate the once-in-a-century transformations occurring simultaneously in connectivity, autonomy, sharing and electrification.
“We will communicate the unique benefits to customers of Toyota’s industry-leading vehicles and services. We will also build on our success by accelerating innovation in the spirit of continuous improvement, which is a cornerstone of our company culture.”
Naidoo joined Toyota Australia in 2002 after graduating from Melbourne University in mechanical engineering. He subsequently completed an MBA at the Macquarie Graduate School of Management, Sydney.
He has held a variety of positions across Toyota’s after-sales, product planning, national fleet, national sales, and NSW regional operations.
Between 2013 and his move to Singapore, Naidoo was part of the Lexus Australia leadership team, including three years as its head of marketing.
Naidoo replaces John Pappas, who has been promoted to chief executive of Lexus Australia.
