Australian car subscription company Loopit has appointed Havva Cakir to lead its user experience capability, based in the Sydney head office.
Her appointment marks the latest in a range of new hires for Loopit this year, including the recent appointments of Nima Idel as product growth head and Alex Omar as customer success manager.
The team’s growth comes after Loopit secured $3.6 million in its first external capital raise earlier in the year, with a focus on further market expansion.
Cakir’s appointment will strengthen the user experience for Loopit customers, helping them to manage and scale their subscription base, while cementing the company’s customer-centric approach, Loopit explains.
“With the evident growth in subscription in the automotive market, it’s imperative to ensure the smoothest experience possible for both new and existing customers,” says Cakir.
Loopit is a cloud-based end-to-end software solution that allows car dealerships, OEMs and emerging car subscription providers to offer car subscription-as-a-service to its customers, and co-founder and managing director Michael Higgins says Cakir has joined the company at a significant period as it embarks on continuing expansion.
Higgins and brother Paul launched HelloCars in 2015 as Australia’s first online-only car dealership, buying and selling preloved cars through its website, following in 2019 with the subscription service.
Car subscription services such as HelloCars have been increasing in popularity, with consumers looking for a more flexible alternative to traditional car ownership, Michael Higgins explains.
The Loopit platform provides car dealerships and manufacturers with “subscription in a box”, including the software, training and services needed to offer car subscription to customers simply and easily.
With Loopit integrated onto their websites, partners simply need to select cars from their stock to make them available for subscription.
Customers can then browse through the website, choose the car they want and subscribe online. Loopit serves dealerships and related industries across Australia, New Zealand and the United Kingdom.
