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Jowett Motor Group (JMG) is strengthening its relationship with BMW Australia with the future opening of Glenelg BMW in South Australia.
It already owns and operates Waverley BMW, South Yarra BMW and Berwick BMW in Victoria.
Adding the Glenelg BMW dealership in September will mean BMW Australia will have 47 dealer locations nationwide.
Glenelg BMW will begin trading on September 1, 2021 and be located temporarily at 141 Brighton Road, Glenelg South – a coastal suburb 11km from the Adelaide CBD – while a new permanent facility is constructed at the same address.
The all-new dealership facility is set to open in late 2022.
The establishment of Glenelg BMW also means BMW and Mini will have a second presence in the South Australian capital, joining Adelaide BMW that was established in 1990 and is located on the CBD’s western fringe.
Adelaide BMW is owned and operated by Eagers Automotive Group, which is planning a major investment in the business. It will establish a separate location with 12 additional service bays that will broaden its aftersales capability.
There will also be a new dedicated BMW Premium Certified pre-owned outlet with more than 50 vehicles on display.
The expansion of the BMW and Mini Australia dealer networks comes at a time of robust growth for BMW in Australia.
In the first six months of 2021, new BMW and Mini registrations were up 14.7% compared with the same period last year, and multiple model lines recorded double digit growth.
BMW Australia chief executive Wolfgang Buechel says the opening of Glenelg BMW by Jowett Motor Group and commitment to upgrade Adelaide BMW by Eagers Automotive Group underline the brand’s close partnership with its dealers while enabling it to service customers on both sides of the city.
“Our dealers represent the backbone of our business and their intention to invest in brand-new facilities and develop existing sites is a very positive action that confirms their confidence in our brands and where we’re headed,” Buechel says.
“However, this association goes well beyond a business partnership and how many vehicles we sell. It’s also about building our brand through all-important premium customer solutions.
“We are working closely with our dealer partners on this strategy at a time when the automotive industry is going through some of its biggest changes.
“The new and upgraded facilities will grow and expand our presence in Adelaide so we are in an even better position to accommodate the needs of our customers, which is at the heart of everything we do,” he adds.
