GWM Australia has announced a new partnership with AusCycling as the sporting codes official automotive partner.
The three-year sponsorship deal includes being the naming rights sponsor to the BMX Racing and Mountain Bike National Championships from 2024 to 2026.
As one of Australia’s fastest-growing automotive brands, GWM says it’s vehicles are perfectly suited to the cycling and riding lifestyle.
“Our shared vision became clear very early on in our discussions with AusCycling and GWM is immensely proud to now bring this exciting new partnership to life,” GWM Australia marketing and communications head Steve Maciver says.
“With an estimated 4.6 million Australians cycling every week, our partnership provides the opportunity to help build the cycling community further, contribute to the growth of the next generation of champions and introduce the GWM brand and our vehicles to an even wider audience,” he says.
We are thrilled to welcome GWM on board as our Official Automotive Partner, and we’re incredibly excited about working together to deliver fantastic experiences for our community”. AusCycling chief executive Marne Fechner says.
“We’ve seen how the team at GWM really get behind their sponsorships, and we couldn’t be happier to welcome them as a major new partner for the sport,” she says.
In addition to event support, the sponsorship will feature a branded content program based around a number of cycling and riding ambassadors.
Australia’s leading cycling commentator and father of two, Matt Keenan has been named as the first of these ambassadors.
“The GWM Haval H6 Hybrid is the perfect car for me. We’re an active family, and we never go on a holiday without our bikes,” Keenan says.
“It’s fantastic to see GWM support Australian cycling. Ironically, in races like the Tour de France, there are nearly as many cars as there are bikes. It’s really important to have a fleet of cars that are environmentally responsible, efficient and reliable. From what I’ve seen, GWM ticks all of these boxes,” he says.
The partnership will first be showcased at the Federation University Road National Championships, to be held in Ballarat from January 3 to 7, 2024.
As well as providing the official race vehicles, GWM will be creating a chill-out zone which will be centrepiece of the fan activation area located at the King/Queen of the Mountain site at the top of the Mount Buninyong climb.
