Ford Australia says a sharpened focus on EVs, and commercial and performance vehicles will see changes to its local line-up.
The departure of ICE variants of the Puma small SUV by mid-2024 will make way for growth in Ford’s broadest-yet Transit and Mustang range and the addition of the Tourneo people mover, and the fully electric Puma Gen-E.
“Our focus is on vehicles and in segments where we can meet the unique needs of Australian customers. We see particular opportunities in commercial vehicles – from Transit to E-Transit, Transit Custom to E-Transit Custom, alongside Ranger,” Ford Australia president and chief executive Andrew Birkic says.
“We will also continue to focus on our performance line-up – from Mustang and Mustang Dark Horse, to Mustang Mach-E and Ranger Raptor – alongside a renewed emphasis on vehicles that help customers do the things they love, like towing a boat or caravan in an F-150, off-roading with friends in an Everest, or road-tripping with a large family in a Tourneo.
“We have not taken this decision lightly and thank the many loyal customers who have chosen Puma over the years.”
Ford Australia says it has Puma stock on the ground to fulfil all current customer orders. The last arrivals of Puma ICE variants will be in May ahead of the introduction of the Puma Gen-E, with timing to be confirmed closer to local arrivals.
