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Ford Australia appoints new distributor for dealer tyre program

by Robert Barry
September 28, 2023
in Industry News, Featured
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Ford Australia has appointed Tyreconnect as the new exclusive distributor for its Ford Tyre Program.

Tyreconnect says it offers clients a comprehensive selection of tyres online and streamlines the supply chain by collaborating with manufacturers, logistics providers, and dealer groups.

Ford Australia dealerships who wish to enrol in the Ford Tyre Program, can do so via their regional office or through Tyreconnect’s’ business development managers.

“Ford wanted to reimagine the Tyre program and increase the service levels to our dealers and customers when a tyre repair or replacement is needed and the Tyreconnect business model achieves this for us,” FCSD national marketing and sales manager Brad Hogg says.

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Major tyre brands can be accessed via Tyreconnect’s single platform – resulting in fast delivery, a reduction in downtime and an increase in customer retention for dealerships.

Tyreconnect says the dealers can benefit from the Ford Tyre Program by accessing all leading tyre brands, combined with rapid same day delivery for metro dealerships and automated invoicing.

“Our industry leading technology removes the complexity out of tyre sourcing and helps make tyre management simpler and easier for Ford dealerships,” Carsales tyre holdings group general manager Gavin Cachia says.

“We also provide sales and product training, and support for service advisers so they have the knowledge and confidence to make the best recommendations to their customers – and free up time for the rest of the team to focus on customer service,” he says.

Tags: Brad HoggFord AustraliaFord Tyre ProgramGavin CachiaTyreconnect
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Robert Barry

Robert Barry has been reporting on the Australasian automotive and transport sector since June 2003. A member of the New Zealand Motoring Writers Guild since 2005, Robert has also previously held the positions of secretary, vice-president and president. His work has appeared in newspapers, magazines, and on the web. He holds a Class 2 and a Class 4 heavy transport licence and knows his way around a manual transmission.

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