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Ford aims for electric Maverick and Ranger utes

by Geoff Dobson
July 13, 2022
in Industry News, Electric Vehicles, News
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This image has an empty alt attribute; its file name is Ford-Maverick-family-688x168.jpg

Ford has filed for trademarks for electric versions of its smaller Maverick and Ranger pickup trucks, possibly to be called the Maverick Lightning and Ranger Lightning, like its F-150 Lightning.

Deliveries of the F-150 Lightning are increasing in the US to fill a backlog of orders but it’s unlikely that or any electric Ranger or Maverick will be in Australia any time soon.

This image has an empty alt attribute; its file name is Ford-CEO-Jim-Farley-688x460.jpg
Jim Farley

Ford chief executive Jim Farley wants to see the company electrify several more popular pickup trucks (utes) in its vehicle line-up, Electrek reports.

It notes Ford has also filed different trademarks in Europe and the US.

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In Europe, Ford filed to trademark the names “Maverick Lightning” and “Ranger Lightning” with the European Union Trademark Office.

In the US, Ford also recently filed trademarks for electric versions of the Maverick and Ranger, but it is calling them “Maverick Thunder” and “Ranger Thunder”, Electrek explains.

“At the same time, Ford also trademarked ‘F-150 Thunder’ with the US Patent and Trademark Office last month.”

The Ranger is considered Ford’s international ute since it is usually the only consumer pickup truck Ford offers in markets outside North America.

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Geoff Dobson

Geoff Dobson is an 'old-school journo' thriving in a world of new technology. With 40-years of journalism experience already behind him, Geoff joined Auto Media Group three years ago to lead its EVtalk titles. A keen cyclist, he puts his Auckland commute to good use testing ebikes and scooters along the North Western cycleway.

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