Australian EV operator Splend has appointed the former head of the Electric Vehicle Council Behyad Jafari as its chief growth officer.
“We are thrilled to welcome Behyad to our leadership team,” says Splend chief executive Chris King.
“His expertise in the EV sector and ability to drive change through complex stakeholder engagements will be instrumental in taking Splend to the next level. “Behyad’s appointment is a testament to our commitment to driving innovation and sustainability in the transportation industry.”
Jafari was the Electric Vehicle Council (EVC) chief executive for eight years and led significant advancements in Australia’s EV industry, including successful campaigns for the New Vehicle Efficiency Standards.
As Splend’s chief growth officer, Jafari will be responsible for medium and long-term strategic growth initiatives, working closely with key stakeholders across Splend’s infrastructure, government, OEM and platform partners engagement.
“I am excited to join Splend at this pivotal moment in the transportation sector’s evolution,” says Jafari.
“Splend’s innovative approach to fundamentally change how people own and operate an EV and its commitment to sustainability align perfectly with my vision for the future of mobility.
“I look forward to leveraging my experience to further enhance Splend’s EV leadership and drive growth to the next level in this rapidly changing market.”
Splend was recently named one of the top 10 medium-sized businesses in The Australian’s Best Places to Work 2024 awards.
Additionally, Splend received high commendation as the best place to work for disabled employees, underscoring its commitment to inclusivity and employee welfare.
Launched in 2015, Splend is a tech-enabled financing platform that provides all-inclusive vehicle ownership products targeted at on-demand rideshare drivers.
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