Audi Australia appointed Eoin O’Brien as Head of Sales, effective June 1, 2024, following Steve Cloete’s transfer to Audi in South Korea as Executive Director.
O’Brien brings 13 years of brand experience, having held positions in marketing, product planning, regional sales, national sales planning and operations in Australia and his native Ireland.
His achievements include launching the Audi Sport brand in Australia in 2015 and supporting numerous key model launches throughout his tenure with Audi Australia, highlighting his ability to drive performance and growth within the organisation.
“Eoin’s knowledge of the brand, combined with his strong leadership and innovative approach, positions him perfectly to drive our sales strategy forward,” Audi Australia director Jeff Mannering says.
“His proven track record and strong relationships with our dealer network and AUDI AG are invaluable attributes already in place for success in this position.”
“Recognising performance from within our business, Eoin’s long-standing commitment and loyalty to Audi are a testament to his credibility and expertise. We look forward to seeing the continued growth and success of the Audi brand under his leadership,” Mannering says.
In his role, O’Brien will focus on maintaining market stability and enhancing dealer relations, ensuring that Audi’s sales operations remain robust and competitive.
“I am honoured to take on this new role and excited to lead the talented sales team at Audi Australia,” O’Brien says.
“Together, we will continue to innovate and strive for excellence, delivering outstanding results and upholding Audi’s commitment to quality and customer satisfaction.
I look forward to building on the strong foundation established by my predecessor and the wider sales team and continuing to work closely with our dedicated team and dealer network,” he says.
