Carsales has announced the appointment of Ben Tyers as its new head of content.
It says the appointment reflects a fresh chapter for Carsales and its network of brands, focused on consumer-first content and broadening its reach to meet diverse audience needs.
With a background in content strategy, production, and audience engagement at Buzzfeed, Popsugar, The Urban List, and Thrillist Australia, Tyers is well-positioned to guide Carsales’ content strategy through this transition.
His experience will help car sales deliver informative and compelling content that resonates with consumers at every stage of their journey.
“Content has always been at the heart of our business, guiding consumers through their buying and selling experiences and beyond,” Carsales Marketing, Content, and Customer EGM Rafael Constantinou says.
“While traditional content like reviews and comparisons remain essential, we’re entering an exciting new phase with Ben’s extensive experience; we’re confident he will lead us into this new era, crafting content that connects with everyday Australians,” he says.
Carsales has led the automotive marketplace for twenty years, providing reviews to news and comparisons. With YouTube views now exceeding one million each month—an increase of over 100% year over year—and the most-followed Instagram and fastest-growing TikTok among automotive competitors, Carsales is reimagining its content to drive continued momentum and ensure it remains relevant to shifting consumer expectations.
“Carsales has been an iconic Australian brand and leader in the automotive space for decades, and I’m excited to help shape a bold new direction for its content,” Tyers says.
Leveraging car sales extensive data and insights, we’ll carry on innovating with dynamic and creative content to meet the evolving behaviours of our consumers and strengthen our reach and engagement across all platforms,” he says.
Tyers will steer the content strategy for car sales and its marketplace brands, including bike, boat, caravan camping, truck, farm machinery, and construction sales. Under his leadership, carsales will deliver a broader range of new engaging video formats and accessible content while maintaining valuable news, reviews, and comparisons.
