New vehicle platform CarExpert says it has further improved its product offering for its network of Australian dealers.
The platform says that it remains committed to offering the pay-per-sale business model, which it launched to dealers earlier this year.
Unlike other automotive websites with recent pay-per-lead cost increases, CarExpert says it continues to provide complimentary leads to dealers. Dealers only pay a fee to CarExpert when the new vehicle is delivered.
Dealers now have the freedom to accept or decline leads from CarExpert if they are already dealing with a customer, and subscribing to higher tiers grants them greater exclusivity over leads, ensuring they can engage with more potential buyers without the interference of competitors.
CarExpert says its leadership in the market is growing, with 4.95 million Australian website visits recorded in August, according to web traffic tracker SimilarWeb.
It says the CarExpert YouTube review channel generated 4.4 million views in August 2023 which is 73% growth Year-on-Year.
The strong increase in new car buying audience translates to increased inquiries, and CarExpert says it has seen a 2.6x boost in the volume of qualified leads in the last quarter compared to the previous quarter.
Not only does this audience growth provide dealer partners with an extensive pool of potential customers, but it also offers a new lead source for new car dealers says CarExpert.
“It’s been a phenomenal year of learning and growth. When we introduced our product to the market earlier this year, we knew it was challenging the status quo. We knew it is what the industry, especially dealers, needed to succeed especially as we see the supply and demand curve change.” CarExpert chief executive Damon Rielly says.
For additional information about CarExpert’s dealer subscription model and its advantages for a dealership, please visit dealers.carexpert.com.au.
