Australian car subscription firm Carbar now presents itself as the destination to sell, subscribe and purchase cars.
The move, led by the relaunch of www.carbar.com.au, signifies the company’s future direction as an e-commerce leader in the auto industry, being one of the few outlets globally to combine all three channels into an effective digital-led omni channel offering.
Carbar says it has become the first car subscription player to diversify, signalling what may happen to the broader sector which has grown in a few years to support the likes of Carly, HelloCars and Motorpool.
“Carbar originally launched in 2016 with a mission to take the pain points out of purchasing and selling a car, becoming Australia’s most-trusted auto retailer,” says co-founder and chief executive Des Hang.
“We then graduated into launching Australia’s first car subscription service as a means of doing this.”
Hang says the company is now highlighting its broader offering, giving customers substantially more options.
Customers can trade their car into Carbar using a free, anonymous quote tool on the website. Funds from the car sale can be claimed as cash or put towards a car subscription, deposit or purchase of a new or used car.
Consumers can now seamlessly compare costs to buy, finance or subscribe to hundreds of cars on Carbar’s website, with Carbar offering a suite of images, a full inspection report, seven-day money back guarantee and 12 month warranty with every online purchase.
Those that don’t want to commit to a car without experiencing it in real life can opt to subscribe online in less than five minutes. The subscription offering still covers the cost of maintenance, roadside assist, insurance and registration and subscribers can stop or swap with two weeks’ notice, says Carbar.
Customers can also now shop to buy a new car through CarbarConcierge.
Once you confirm the car you’re after, a CarbarConcierge will shop a network of more than 1300 dealer partners for availability and offers.
Using the service to get offers is free, however those wanting to continue with one of the deals Carbar secures has a 1% fee for service.
At any time, a Carbar customer can opt to purchase their subscription car off Carbar. Thanks to an earlier partnership with CarClarity, customers also have the option to finance their subscription vehicle, converting their subscription into a weekly loan repayment.
