The number of pre-owned vehicles sold in BMW Group Australia’s Premium Certified program last year grew rapidly according to the brand.
In 2023, total sales of BMW Premium Certified pre-owned vehicles across the country reached 7949, an increase of 33% compared with 2022.
The positive result added to BMW Group’s overall strong year of new car sales, which were up more than 15% and enabled BMW to reclaim the lead as the bestselling German premium car brand in Australia.
According to the brand, BMW Premium Certified pre-owned vehicles undergo a stringent assessment process. The vehicles pass a 360-degree mechanical and safety check and come with a verified service history, a six-month/10,000km service-free period, 24 months of roadside assistance and accident management. The program encompasses vehicles with all powertrains, including fully electric BMWs.
BMW X range vehicles accounted for more than 50% of the total pre-owned sales share in 2023 with 3993 vehicles sold, underlining their appeal to a broad spectrum of buyers. The BMW 3 Series sports sedan demonstrated its appeal as a BMW Premium Certified pre-owned proposition with 1422 sales and nearly 18% of the total share.
There were also 28 BMW 6 Series with an average age of nearly seven years sold as BMW Premium Certified pre-owned vehicles, endorsing the thoroughness of the program’s vehicle check and service history validation process.
BMW Premium Certified pre-owned vehicles late last year were also made available with the Full Circle finance product from BMW Financial Services, the captive finance arm of the BMW Group.
Previously Full Circle was only available for new vehicles. The headline feature of Full Circle for BMW Premium Certified pre-owned – as it is for new BMW vehicles – is the Guaranteed Future Value (GFV).
When a customer enters a finance contract, they commit to a lump sum final repayment equivalent to the GFV. The customer then has the option to return their vehicle at the end of the finance period, provided fair wear and tear and kilometre requirements are met.
Customers can also tailor their loan by choosing finance terms, annual kilometre allowance and repayment frequency.
At the end of the loan, BMW Financial Services Full Circle provides the option to retain the vehicle by paying out or refinancing the GFV amount, returning it, or trading it on another BMW Premium Certified pre-owned vehicle.
