BMW Group Australia has sales growth in the first nine months of 2023, headlined by outstanding results for its fully electric vehicles.
During the period from January to September this year, registrations of BMW battery electric vehicles (BEVs) totalled 1,869, which nearly doubled those of the same period last year (938).
The BMW iX has resonated with customers, resulting in registrations of the vehicle – which is available in three variants including the 455kW M60 – increasing by 115% (661 versus 308).
The BMW iX3 continues to perform in the market nearly two years after its launch, with a 38% increase in registrations (597 versus 433).
The company says that buyers have also shown keen interest in the first-ever BMW iX1, with the fully electric compact premium crossover already notching up 391 registrations in spite of only going on sale earlier this year.
In early 2024 the iX1 xDrive30 will be joined by the iX1 eDrive20, which will become BMW Australia’s new entry point to its fully electric vehicle range at a price of $78,900*. This is a key component of BMW Australia’s new electromobility strategy to offer an even wider selection of fully electric BMWs to customers.
By Q1 next year, there will be four BMW fully electric variants priced below $89,332, exempting them from both Luxury Car Tax (LCT) for fuel efficient vehicles and Fringe Benefits Tax (FBT) for fleet operators. This includes the two iX1 variants, the i4 eDrive35 and iX3 M Sport.
The BEV sales growth contributed to a strong overall result for BMW between January and September 2023.
Total BMW registrations were up 4.7%, with individual model highlights including double digit increases for 1 Series, 2 Series and a 7% uplift for the 3 Series.
At the upper luxury level, the 7 Series and 8 Series saw 40% and 23% increases.
The MINI brand continued its sales momentum in 2023 with 3,306 registrations, representing an increase of more than 26% compared with last year. These results come off the back of every MINI model line achieving growth.
