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Australian customer visit kicks off Ford F-150 deliveries

by Robert Barry
November 23, 2023
in Industry News, Featured
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Ford Australia has kicked off customer deliveries of the Ford F-150 by inviting a small group to tour the RMA Automotive facility in Mickleham, north of Melbourne, where the trucks are re-manufactured into right-hand drive.

The customers met Ford Australia’s product development engineers as well as RMA Automotive leadership for an in-depth tour into the facility, which can re-manufacture up to 20 F-150s each day, using an assembly line with 65 individual stations. 

Ford Australia says that it takes around 22 working hours over three days to complete each vehicle.

The customers also had a chance to take an F-150 for a test drive, experiencing the truck’s unbeatable capability, comfort and Built Ford Tough quality first-hand.

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Originally manufactured in Detroit, United States, the F-150s undergo an uncompromising and detailed re-manufacturing process at the facility. The process requires around 500 new parts and recalibration of key systems to suit Australian needs, including the steering, climate control, lighting systems, as well as the instrument panel and software upgrades.

Located in the same precinct as Ford Australia’s new parts distribution centre, the 21,000 sqm RMA Automotive facility sees engineers from Ford and RMA Automotive collaborate to ensure the F-150s are re-manufactured to exacting ‘Built Ford Tough’ standards, with the aim to offer the same quality, capability and comfort that have captured the hearts of F-150 customers for 75 years.

The Ford F-150 XLT and Lariat, in both short wheelbase and long wheelbase variants, are now available for Australian customers through Ford’s nationwide dealer network.

Nationwide customer deliveries will ramp up throughout November. 

Tags: Ford AustraliaFord F-150RMA Automotive
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Robert Barry

Robert Barry has been reporting on the Australasian automotive and transport sector since June 2003. A member of the New Zealand Motoring Writers Guild since 2005, Robert has also previously held the positions of secretary, vice-president and president. His work has appeared in newspapers, magazines, and on the web. He holds a Class 2 and a Class 4 heavy transport licence and knows his way around a manual transmission.

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