Zeekr is making its official Australian debut as the super sponsor of South by Southwest (SXSW) Sydney, showcasing its luxury electric vehicles in a series of activations.
Since its inception in April 2021, Zeekr has sold 320,000 vehicles globally.
SXSW Sydney will occur from October 14 to 20, and activations will unfold across the event, including the ICC Sydney Event Deck.
Highlights include the Zeekr Cityscape Track, the interactive Z-Box experience, and the Z-Gallery.
Zeekr will host a series of panels featuring industry leaders exploring the intersection of automotive design, technology innovation, and the future of electric mobility.
During the event, attendees can enter to win a six-month lease of the Zeekr X through an exclusive prize draw.
“We are thrilled to bring Zeekr’s innovative electric vehicle technology to Australia,” said Zeekr Australia and New Zealand head of marketing, Andrew Haurissa.
“Our partnership with SXSW Sydney underscores our commitment to driving technology and innovation, and we look forward to showcasing how Zeekr is shaping the future of sustainable transportation.
Immersive drive experience
The Zeekr Cityscape Track offers guests a drive in the Zeekr X SUV. Located on the upper Event Deck of the ICC Sydney, the track overlooks the Sydney skyline, providing a stunning backdrop as qualified drivers chauffeur guests around the custom-made course.
Visitors to the Z-Gallery will witness the Australian debut of the Zeekr 009, a pure electric luxury MPV.
About Zeekr
Zeekr is Geely Holding Group’s global premium electric mobility brand. It aims to create a fully integrated user ecosystem. The brand utilises Sustainable Experience Architecture (SEA) and includes its own battery technologies, battery management systems, electric motor technologies, and electric vehicle supply chain.
Zeekr operates its R&D centre in Ningbo, Hangzhou, Gothenburg and Shanghai. The engineering team in Sweden works on core technologies, including vehicle architectures, powertrains, chassis, and advanced driver assistance systems (ADAS). They also collaborate with start-ups, innovation hubs, and academia in Sweden and worldwide to pave the way for future sustainable mobility.
Zeekr Global Design, located in Gothenburg and Shanghai, is home to an international team working in exterior and interior design, colour, materials, human-machine interface (HMI), and digital and physical modelling.
