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WA dealer delivers two millionth new Hyundai

by Robert Barry
December 20, 2023
in Industry News, Featured
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Hyundai Motor Company Australia has sold its two millionth new vehicle, an Atlas White Kona delivered in Western Australia by Morley Hyundai to its new owner Alexander Seed.

In 2012 – after 26 years in Australia – Hyundai hit one million local sales. Illustrating the brand’s rapid growth, it took just 11 more years to hit the two million milestone. 

The car was sold by Morley Hyundai salesman Charbel Abou Ezzi.

Hyundai’s Australian operations started with a single dealership in Perth in 1986, selling one model, the Excel, which went on to become Australia’s best-selling car.

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West Australian dealers have played a critical role in Hyundai’s Australian history, having delivered the first and millionth vehicles – both from John Hughes Hyundai – and now the two millionth Hyundai vehicle from Morley.

“We’re incredibly grateful for the support of each and every buyer that has contributed to this milestone,” Hyundai Motor Company Australia chief executive Ted Lee.

“Hyundai is firmly etched into the Australian automotive landscape and we are hugely appreciative of the trust and loyalty so many people have placed in our brand, not least the heroes in the police, ambulance and emergency services who rely on our vehicles,”

“It’s fitting that our two millionth buyer is in the state where it began for our brand 37 years ago and a special thank you is on the way to our new customer so they can share in our celebrations,” he says.

Hyundai Motor Company Australia (HMCA) was established in 2003 as a wholly owned subsidiary of Hyundai Motor Company, and in 2004 sales reached 500,000 units.

The business celebrates its two millionth vehicle sold on the 20th anniversary of the establishment of Hyundai Motor Company Australia.  

In 2022 Hyundai was Australia’s fifth most-popular car brand, and is recognised as an established leader in automotive innovation and technology.

Australian Hyundai sales totalled 73,345 units in 2022 for a 6.8% share of the market, delivered through a nationwide network of 163 dealers, and in 2023 the tally is 70,296 to the end of November.

The i30 remains Hyundai’s bestseller – and the small-car class leader – with 21,166 units delivered last year.

As part of its commitment to the Australian community, since 2014 Hyundai has donated a portion of the proceeds from every car sold to children’s charities through Hyundai Help for Kids, contributing more than $12m since the initiative was established nearly ten years ago.

Tags: Hyundai Motor Company AustraliaJohn Hughes HyundaiMorley HyundaiTed Lee
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Robert Barry

Robert Barry has been reporting on the Australasian automotive and transport sector since June 2003. A member of the New Zealand Motoring Writers Guild since 2005, Robert has also previously held the positions of secretary, vice-president and president. His work has appeared in newspapers, magazines, and on the web. He holds a Class 2 and a Class 4 heavy transport licence and knows his way around a manual transmission.

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