The Electric Vehicle Council (EVC) has launched a new national advertising campaign promoting the benefits of switching to electric and urging Australians to make their next car an EV
The new ads aim to help drive a million EVs onto Australian roads by 2027.
The campaign, which features the tagline “my next car will be…”, seeks to capitalise on the rapidly growing consumer interest in EVs. The ads also feature a cheeky reference to former prime minister Scott Morrison’s 2019 claim that EVs would “ruin the weekend”.
“We believe that the more Australians understand the advantages of EVs the more likely they are to make the switch,” says EVC chief executive Behyad Jafari.
“The ads call on Australians to get behind the push to have a million EVs on Australian roads by 2027, which coincides with the federal government’s plan to introduce strong fuel efficiency standards.
“We need to incentivise car makers to make their best range of EVs available to Australians, so that Australian consumers have the same choice as drivers in the United States or Europe.”
Jafari says accelerating the transition will lead to substantial benefits for the Australian economy and environment, including reduced greenhouse gas emissions, improved city air quality, and energy security.
