Australian ad-tech company, Cartelux, is expanding its business into the United States, Canada and Latin America.
Cartelux says following its success in Europe and Asia Pacific, it is now the perfect time to grow its operation in the world’s second-largest car market – with more than 18,000 new car dealerships in the US.
The decision to enter the American markets adds an additional pillar to the Cartelux story, further cementing itself as an ad-tech provider for the automotive industry, already working with brands such as Ford, Renault and BMW Group globally.
Matthew Tickell, an automotive industry leader with more than 15 years of experience blended between the management of automotive dealerships and automotive software providers, will lead the Cartelux operation in the Americas.
Tickell’s most recent role was director of sales and equity partner with e-GoodManners. An automotive software provider throughout Asia Pacific specialising in CRM and marketing for both dealers and OEMs.
“I am delighted to be heading up the expansion of Cartelux into the US, Canada, and Latin America,” Tickell says.
“I have always had a passion for designing and implementing software solutions that assist OEMs to grow their brand and manage their network while improving the customer experience.
“Cartelux is by far the most innovative, value-adding, and cost-effective marketing solution I have seen.
“Understanding the US mentality of ‘Think Big, Think Forward’, I am confident the Cartelux solution will be well adopted as the perfect platform for centralising dealer marketing programs across sales, finance and aftersales,” he says.
“With our US engagement we are entering the second largest automotive market in the world and we are excited to have Matthew become part of our team. From the West Coast, we will start to develop the US and Canadian markets,” Cartelux founder and chief executive Joshua Williams says.
“Our business has been globally scalable from the beginning and now we are rolling out that capability. Our US engagement also allows us to establish a footprint in the world’s biggest equity market. After North America and Canada we will add the LATAM market in the second half of this year to complete a global reach,” he says
Cartelux says it is seeing significant growth both in APAC and Europe with key hires to the executive team: Hervé Genin, General Manager EMEA, in 2021 and Kristin Harder, Global Head of Strategy and Partnerships, in 2022.
The company was founded in 2020 by Williams to simplify digital advertising. Based on the Sunshine Coast, it operates easy-to-use platform to create, amplify and measure local digital campaigns at the highest professional level.
Williams says that Cartelux gives small media spenders access to campaign professionality and empowers them to participate in the global digital knowledge pool. The platform allows for smooth integrations, with the product offering spanning the digital advertising landscape including the google and meta ad tool set.
