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Solar Juice to distribute Enphase tech in ANZ

by Geoff Dobson
December 13, 2021
in News
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Solar equipment distributor Solar Juice has signed an agreement to distribute Enphase products in Australia and New Zealand in 2022.

In spite of a shortage of solar supplies due to high shipping costs and disruption in China, Solar Juice is on track to post another year of record sales as demand for solar panels and batteries boom in Australia with the market also ramping up in New Zealand.

Rami Fedda

Solar Juice co-founder and supply director Rami Fedda says his company signed up with Enphase because it offered important product additions to the Solar Juice installer network.

“Enphase provides the missing piece of our puzzle with its panel-level solution,” he says.

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“We are a pure B2B distributor, with a very narrow portfolio of best-in-class brands such as REC panels, Fronius and Sungrow inverters and Tesla batteries – industry-leading manufacturers with strong after-sales service.

“Enphase complements our portfolio perfectly with its innovative microinverters and also the launch of its batteries in Australia next year, which will provide greater choice for our installers.”

Headquartered in the Western Sydney suburb of Wetherill Park, Solar Juice is an Australian wholesale distributor of solar PV panels, inverters, batteries, solar components and full solar systems, supporting a network of more than 500 installers covering Australia, New Zealand and the Pacific Islands.

Fedda expects the Australian solar industry to continue growing rapidly during 2022 despite current pandemic-caused supply constraints driving up prices.

“For 2022, the biggest upside for us is solar technology with more smarts and battery storage,” he says.

“An interesting recent development is that our revenues from batteries have matched our solar panel revenues, which shows that the market for energy storage is gaining momentum. People are buying now for energy independence. Every year it will grow faster.”

Solar Juice is an important partner for Enphase in Australia, Enphase Energy Australia general manager ANZ Wilf Johnston says.

Enphase Energy is a global energy technology company based in Fremont, California, supplyig microinverter-based solar and battery systems that enable people to harness the sun to make, use, save, and sell their own power—and control it all with a smart mobile app.

It has shipped more than 39 million microinverters, and at least 1.7 million Enphase-based systems have been deployed in more than 130 countries.

Tags: solar
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Geoff Dobson

Geoff Dobson is an 'old-school journo' thriving in a world of new technology. With 40-years of journalism experience already behind him, Geoff joined Auto Media Group three years ago to lead its EVtalk titles. A keen cyclist, he puts his Auckland commute to good use testing ebikes and scooters along the North Western cycleway.

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