RPM Automotive Group Limited has agreed with Yokohama Tyre Australia Pty Ltd to distribute Yokohama products sub-wholesale through RPM’s nationwide tyre distribution infrastructure.
This alignment aims to leverage RPM’s wholesale and retail networks and back-end logistic capabilities to enhance Yokohama’s national reach and optimise distribution efficiency.
Yokohama is one of the major tyre manufacturers in the world. It has earned a reputation for consistently developing durable, safety-centric tyres for various vehicle types.
The relationship marks a significant milestone in enhancing RPM’s wholesale and retail operations throughout Australia. RPM is one of Yokohama’s preferred national sub-wholesale partners, providing logistics and wholesale supply through its warehouse network.
RPM will also operate as a preferred supply partner to Yokohama’s retail store network (Tyres & More) throughout Australia, aiming to service a substantial portion of the annual supply value with non-Yokohama brands, solidifying RPM’s position in the tyre supply chain while unlocking additional sales. This will substantially assist Yokohama in the commercial and light truck sectors where RPM is powerful. RPM will also sell Yokohama brands through its network – broadening the range of brands.
All distribution initiatives with Yokohama will operate under RPM Autoparts, a subsidiary of RPM Automotive Group.
“We are thrilled to announce our strategic alignment with Yokohama. This is a pivotal step in RPM’s journey as an Australian automotive aftermarket sector leader,” said RPM Automotive Group chief executive Guy Nicholls.
“The distribution relationship enhances our extensive network and logistic capabilities and positions RPM as one of Yokohama’s national sub-wholesale distribution partners.
“It underscores our commitment to optimising distribution efficiency. The collaboration extends beyond distribution, as RPM is a vital supply partner to Yokohama’s retail network (Tyres & More), further solidifying our role in the tyre supply chain.
“The relationship will drive efficiencies and benefit both parties. It will allow many of our brands to access the Yokohama network and allow us to sell additional Yokohama brands into our network.”
“RPM and Yokohama are already aligned with product and service offerings,” said Yokohama National Sales Manager Tatsuya Kano.
“RPM also has multiple tyres and More sites and is considering more. With the new strategic alignment, we can collaboratively take further market share in the Australian tyre industry. Yokohama is a diverse manufacturer, servicing most segments of the tyre industry, and our alignment with RPM will no doubt deliver substantial benefits to both parties.”
